Hugo Boss Red for Men

Hugo Boss are set to launch Hugo Red for Men – a flanker of the original Hugo by Dave Apel (which was alright) and Hugo Night (which is awful) – which will be fronted by serious musician, and ridiculously handsome man who doesn’t want people to think he’s attractive, Jared Leto.

Hugo Red is said to contain both a hot metal and a cold metal accord, leaving what we can presume is the scent of room temperature metal.

We’re sure it won’t be particularly metallic as anything interesting will have been erased by the focus group testing.