jour d hermes

Hermes have launched Jour d’Hermes in their boutiques, with a wider launch expected in February.

Jean-Claude Ellena, the in house perfumer and perfumista favourite, is behind it.

No note listing has been released for the fragrance as yet. How are the cognoscenti ever going to decide if they should sniff it if it doesn’t have some arbitrary names of flowers spoon-fed to them? How will bloggers cope, without name-checking all the notes in the press release?

Here’s our based-on-nothing notes listing for the scent. Feel free to use it in your review:

Red, Orange, Yellow, Green, Blue, Indigo, Violet, Oud, Inevitable.

(Marketers know how much you love to gripe about a new Oud)