We were excited about the launch of Intenso until we realised that it’s not a tasty addition to a takeaway pizza menu, but the new men’s fragrance from Dolce and Gabbana. The campaign features Colin Farrell, sporting the blank-eyed stare of a man who just saw his miniature dachshund crushed under the wheels of a bus. It lives up to its name, but only if your idea of “intense” is being thrashed in a barrel of washing up liquid by an angry mob boss whose daughter you just deflowered in the back of your BMW 3 Series.  Will appeal to men who can’t afford Aventus (batch number A4210E01).


PS: Don’t forget that Dolce & Gabbana are still self loathing homophobes.